A crusade to analyse, in excruciating depth, the art of the football cliché. The saturation of football coverage has ensured the emergence of a code, to which everyone in football unwittingly adhere. I seek to dissect this code.
Thursday
Get Football Clichés on the Plane to Poland!
What the average TV pundit knows about the Euro 2012 teams
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Cheers.
Monday
Injury Time Incredulity: A Brief, Pseudoscientific Analysis
A week, they say, is a long time in football. Meanwhile, it's imperative to keep it tight for that crucial first twenty minutes. And it only takes a second to score a goal. This unusually philosophical approach to timekeeping does not apply to the moment that the fourth official's board goes up to display (sorry, "indicate") how much time is to be added on.
Fans of a team who are clinging on to a lead expect at least three minutes of injury time. Four minutes? Makes sense.
Mindless.
Friday
1992-2012: The Premier League in Cliché
1) The Foreign Influx.
4) "Top, top player".
7) Storms.
- Spat - Usually involving spitting, allowing the media to declare a spit spat.
- Fracas - Fracases (pluralised here, but never in football-speak) take place only in the tunnel. Details usually remain vague, but angry words are usually exchanged. The only ever witness is the pusillanimous Sky weasel, Geoff Shreeves.
- Bust-up - Clubs feeling the pressure are always susceptible to the training-ground bust-up. These usually occur when a player reacts angrily to a heavy challenge, coming to blows with his teammate. Thankfully, Dave Bassett will be on hand in the Sky Sports News studio to point out that this kind of thing happens at training grounds every week.
- Storm - Once a wide-ranging term, storms are now confined to social media controversies. Each week, a teacup-sized Twitter storm is manufactured from very little, as the gutter press sift through the list of tweeting players for any trace of an opinion. Twitter has now become the main arena for the rather grand-sounding concept of the war of words.
- Row - The slow-burner in this family of footballing controversies. Rows can tend to rumble on somewhat, especially if a certain issue deigns to rear its ugly head. Most are now familiar with the hallmark of a truly established row - the adding of the godfawful suffix "-gate", regardless of how unwieldy that makes the subsequent monster of a word. Like storms, rows can also give rise to a war of words, with managers using their press conferences to wade into debates such as the perpetually-raging club v country row.
You know the drill: a team makes its worst start to a league season since the war and their manager is said to face the axe. Pressure (like credit, an unquantifiable thing that football media seems desperate to measure) continues to pile and mount, while the beleaguered boss must bat back questions about whether he has the backing of the board/owner.
This backing used to be expressed in the form of the vote of confidence. This has now become the dreaded vote of confidence. Out goes the hapless manager, often by mutual consent, and he is invariably offered half-hearted "thanks for all his efforts" and "best wishes for the future". In comes the caretaker manager, a rabbit-in-the-headlights figure who tries desperately to say all the right things to steady the ship, whilst looking uncomfortable in his new suit, or just pathetic in a tracksuit with his initials on (WHY? WHY DO TRACKSUITS STILL HAVE COACHES' INITIALS ON?!).
He will leave quietly in the summer, and the club will attempt to prise the latest coaching flavour of the month away from whichever club where he has worked wonders. Reports suggest the newly-installed boss will be handed a transfer warchest with which to rebuild the squad, while he has the safety net of the traditional honeymoon period (which later becomes a transitional period).
But it won't be long until the cycle repeats...
9) The Best League In The World™
Thanks largely to the aforementioned foreign influx, the Premier League carved out a reputation for being the best league in the world. No detailed rationale was ever supplied to back this claim up - it just is. Italian football is defensive and boring, you see. They can't defend for toffee in La Liga. Who even watches the Bundesliga?
However, now Gray and Keys have taken their tub-thumping to the radio and ESPN/Sky have started covering all the major European leagues, a new breed of football hipster has emerged - one that emits a strange vowel sound of approval when "Barca" string a few passes together. You're nobody if you don't follow the caution-to-the-wind fortunes of Mazzarri's Napoli or the unique club culture of St. Pauli. You're supposed to know who has been dubbed the new Neymar before Neymar has even left Brazil. You've nominated yourself as your 5-a-side team's trequartista. You've bought a Deportivo Wanka away shirt off the internet for the bantz. You don't care about England's chances at Euro 2012 because you want to see RV-fucking-P fire the "Oranje" to glory.*
Still, the Premier League clings on to its lofty status, thanks to the odd pulsating 4-4 draw here and there. Anyone can beat anyone, apparently, even though they frequently don't. But what about the fabled Premier League tempo, which England are urged to employ at major tournaments? Those languid, ponderous continentals don't like it up 'em, etc.
*All of that is more than welcome, of course, apart from the Deportivo Wanka-inspired bantz.
10) Benefactors
With the financial state of many clubs officially classified as "parlous", all offers of investment are being considered. The floodgates opened with Roman Abramovich, henceforth referred to by his first name for no apparent reason, whose success with Chelsea suddenly made lots of people care very passionately indeed about the dubious acquisition of Russian oil companies.
Then, various "fit and proper" chancers appeared at West Ham and Portsmouth, promising to bankroll missions for Champions League football, but actually getting closer to "doing a Leeds" - a quaint pre-Abramovich term that has happily stuck around. Chelsea, and now fellow billionaire's playthings Manchester City, face accusations of (attempting to) buy the title as they stockpile players. Despite their wealth, such clubs declare that they won't be held to ransom over signings before happily paying over the odds for players who subsequently struggle to pay back a huge chunk of their transfer fee. Usually, only one vital goal is required to complete this rather unfair transaction, although the actual monetary value of the chunk is never established.
Sunday
Stevenage v Tottenham: Cliché-by-Cliché
Thursday
"Where's the Talking?!"

This is a piece about Sunday league football.
Friday
The Eleventh Hour.
Sky Sports News get terribly excited on days such as this, with actual things happening that they can report on rather than endlessly looping mildly controversial incidents from four days ago. However, it was still not quite enough to prevent them from stating on their news ticker:
BREAKING NEWS: HARRY REDKNAPP THINKS JERMAIN DEFOE WILL BE A GOOD SIGNING
Well, fancy that - a manager trying to sign a player he thinks will do well. Although, this being Harry Redknapp, [this part of the sentence has been censored to ensure that Mr. Redknapp will still talk to us rather than have Tony Adams taking four hours to finish an interview].
“It’s a great opportunity to play football…”
Good start to the sentence there, a slight variation on the “at this stage of my career” theme.
“…I just want to play for
Second point well made, you would think. Fans of
However, as we are about to see, something goes off in Defoe’s mind - a flicker of recognition of a lesson he had in “Media Training” at Charlton Athletic's academy, possibly called “Lies to Tell Towards The End of Interviews“
"…but what’s important is the three points.”
This obvious lie, developed at the Shearer Institute for Inane Comments, was designed to perpetuate the myth that strikers aren’t selfish and don’t really care about scoring.
So deeply ingrained is this in the minds of footballer that they trot it out even when, as in Defoe's case, there aren’t even any specific three points at stake – unless of course their new signing expects
Now that would be interesting.
Coxie.
Saturday
Mansfield v Middlesbrough: A Case Study of Cliché
Some casual, unstructured observations from today's FA Cup game between Mansfield Town and Middlesbrough, live on the BBC. I'll try and avoid addressing the usual Cup clichés, as that would, in turn, be an act of cliché in itself:
2 mins - Martin Keown, today's co-commentator, contends that the "swirling wind" will be a problem for the Midlesbrough defence. Therefore, watch out for a plucky Mansfield defender getting caught out by the swirling wind at some point.
5 mins - BBC coverage of a lower-league side hosting an FA Cup match is not complete without some young scamps (probably on the Beeb playroll for the afternoon) clambering up a tree outside the ground. This will, whatever its position, be described by the tradition-struck commentator as "the best seat in the house".
7 mins - David Wheater, apparently, has impressed this season. Why? The young, English, homegrown local lad has scored FOUR goals this season, making him the club's joint-top scorer. Oh, right. He can't manage to stop his side conceding to drag them away from the dropzone, but he has scored 4 goals. That's what he's in the side for, obviously.
This is typical. No defending can really catch the eye of any pundits, but a couple of goals will always be conspicuous for a defender. Furthermore, as soon as one media outlet describes him as "having an outstanding season", others will blindly follow.
My advice to any young defender would be to go up for a few corners. Get lucky at some set-pieces, and the media will be all over you.
17 mins - In a massive turn-up for the books, Mansfield's bright start has been followed by a straightforward Middlesbrough goal, caused by the Mansfield defence getting caught out by the swirling wind. The opener is "barely deserved", of course, because Mansfield have had a couple of corners at the other end.
25 mins - Robert Huth is booked for clearing the ball and following through on Michael Boulding's midriff. Cue horrified yelps from the commentators, convinced that a red card should have been issued. You wonder, if a Mansfield player had done the same, if the incident would have been dismissed as "clumsy". But no, Huth's foot "cut Michael Boulding in two".
47 mins - The second half begins with another bright start by Mansfield. A couple of corners brings about an "air of belief" at Field Mill.
60 mins - Mansfield embark on a "magnificent spell" of two corners and zero shots on goal.
73 mins - Martin Keown shares a joke with the commentator about the size of the latter's car. The nation can breathe a sigh of relief as it collectively ticks the box marked "Self-Deprecatory Joke between Commentators".
81 mins - Gareth Southgate demonstrates the modern skill common amongst aspirational, young English managers - standing up from the bench and clapping earnestly towards one or more of his players.
84 mins - A Mansfield defender commits an "understandable" foul, to go with the home side's "unfortunate" individual errors and under-hit set-pieces, which have been "a shame".
86 mins - Mansfield score an own-goal. "Cruel".
Adam.
