A crusade to analyse, in excruciating depth, the art of the football cliché. The saturation of football coverage has ensured the emergence of a code, to which everyone in football unwittingly adhere.
I seek to dissect this code.
The relaunched Football Clichés T-shirt range is now available. More designs being added all the time, and feel free to send in any design ideas/requests via Twitter at @FootballCliches
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